HiPP Organic

Customer engagement campaign

The brief required us to reassert and create a new advertising positioning to drive awareness, deliver an emotional connection and drive trial. We also needed an asset
that would help ‘own’ our place in the market and encourage repeat engagement and word of mouth.

A new creative positioning around ‘The Wonderful World of Weaning’ helped us to tell the story of HiPP Organic and give new parents somewhere to come to for advice and reassurance.  We brought the campaign to life through press, online, literature and DM.