Mazda

Copy for the ZZ+ Mazda Approved Used section of the main Mazda site

Encouraging drivers to consider an Approved Used Mazda, with all the Zoom-Zoom of a brand-new vehicle and comprehensive package of benefits, plus a great driveaway price.

Our web programme highlighted the range available to choose from, a dealer locator feature, summary of ZZ+ benefits, top tips for buying a used car and answers to FAQs. My copy had to blend a strong message of reassurance with the excitement of being behind the wheel with Mazda.