The Chiswick Salon

Concepts & copy for new website and communications

A friend of mine runs a hair salon in Chiswick and I’ve always been the one to help with her branding and marketing direction.

Opening with a Rapunzel character and an eclectic decoupage theme, through to an Art Deco look and feel – with Rapunzel bobbing her hair – the salon has enjoyed a very individual sense of identity clients have really warmed to.

To reflect the growth and confidence in the salon, it was time to give the site a new freshness for Spring. I commissioned and briefed illustrations, design, photography and film to build on my idea of ‘hair spa’ with a strong sense of neighbourhood.