Toast

Brand and product creative

I love Toast clothing and approached the company myself, hoping to be able to write for the brand and develop the tone of voice, while remaining true to the essence of the original look and feel.

Meeting the founders and designers to talk through each of the collections and the inspiration behind them was fascinating. And it was great fun having box upon box full of beautiful clothes arrive at my front door to describe. (Yes, I had to return them!) As Toast widened the offering to homewares as well as daywear, I wrote copy for these new collections too.

I enjoyed seeing that one of the contributing editors to ‘Red’ magazine listed Toast catalogues as one of the best things in life, at the time of my writing.