Walkers

Concepts and copy for various product microsites

I’ve written several campaigns for Walkers, including the ‘Do us a Flavour’ microsite which supported the ATL campaign. The eCRM programme engaged the brand’s biggest advocates and reignited passion, by helping deliver one million flavour entries and then another million flavour votes.

It was also my concepts and copy that featured on the original SunBites website – launching their wholegrain snack to an audience of ‘light greeners’.