AMBOORA

Brand positioning and strapline

Amboora is the home of authentic Moroccan cuisine - developed by Moroccan chef, Nadia Hamila. The task was to both launch the brand into the World Food aisle, and educate the audience on Moroccan cuisine and flavours.

‘The Heart of Morocco’ strapline is based on Nadia’s heritage and passion for her craft.. The logo type was specifically styled to have an Arabic calligraphy feel, with the modern packaging design inspired by North African style mosaics.