DR. OETKER - MASTERBRAND

Brand engagement - sustainability messaging

A communications toolkit for Dr. Oetker to help the brand tell people about its core sustainability goals and progress on a global scale, without greenwashing.

Under the umbrella concept of ‘Little makes a big difference’, I wrote overarching narratives to offer transparency with a consumer-friendly insight into the company’s activities to become more sustainable.

A suite of ‘Always on’ social assets brings focus areas to life – simple concepts with clear proof points. This online content may be used at any time on the brand’s owned channels to keep up the conversation and build trust.

Copy sample:

At Dr. Oetker, we’re all about creating feel-good moments for everyone to enjoy. And we’re making the effort to bring more sustainable and more inclusive choices to the table. After all, little everyday choices add up to a big difference – especially when we make them together. We’re doing our part to put better ingredients in your bowl – responsibly and ethically sourced - so you can feel good about what you eat.