LE MERIDIEN HOTELS & RESORTS

Brand Identity, Tone of Voice, OOH

 Le Méridien asked for a series of corporate identity posters to display in their global hotels. We created a set of seven posters to show off the diversity of the brand. I used popular quotations from famous writers and well-travelled people of distinction to sit with striking visuals that would encapsulate the spirit or mood of a location.

With a limited budget to work with, the final creative had a rewarding impact. And the client liked it so much that it paved the way for a new-look hotel and resort directory (including new write-ups on each hotel) and other sales collateral, where I developed a new, more relaxed, indulgent tone of voice for the brand.

Copy sample below -

The world is a book and those who do not travel read only a page.

Saint Augustine

Saint Augustine believed travel stimulates the mind as much as any book. If that’s true, Le Méridien guests must be very well-read indeed. We have 140 unique hotels and resorts in 55 countries all over the globe where our stylish service, elegant surroundings and outstanding local culture never fail to impress. There’s always something new to discover at Le Méridien, making a stay with us the perfect way to expand your horizons.

Le MERIDIEN - HOTELS & RESORTS

Europe is so well-gardened that it resembles a work of art.

Aldous Huxley

Huxley saw Europe and thought of a masterpiece. And we think once you’ve stayed with Le Méridien, you’ll appreciate the intricate detail in our unique European hotels and resorts too. Here you’ll find the stylish service, elegant surroundings and the very best of local culture artfully combined to delight your senses.

Le MERIDIEN - EUROPE