LILY’S KITCHEN

Brand voice and consumer comms - Digital and B Corp impact report

I was first attracted to Lily’s Kitchen because I related to the story of the company’s founder and her poorly Border Terrier. I empathised with the love she felt for Lily and admired her determination to make a positive change for other people and their pets.

I’ve loved working with the team to help bring this B Corp closer to thousands of new customers. Product naming, product launches, campaigns, pack copy, social media, website creation, consumer articles, press ads, radio, videos, emails, events and experiences.

 Here’s a taste of the core brand, explaining the values behind proper food for pets – both online and in their first impact report.

Copy sample below:

What is proper food for pets?

Our pets deserve to eat proper food that’s full of goodness, so we use healthy, nourishing ingredients to make delicious, natural recipes, nutritionally tailored to help keep your four-legged friend in the best condition. Our pets are part of the family, so we want to give them the kind of food that we know they’ll love, and will do them the most good.

Proper ingredients

Taking care with our ingredients helps us to create the most naturally nutritious and delicious proper food. For starters, we use only proper meat - either fresh or freshly prepared - that is easy to digest. Our scrumptious fruit, wholesome veg, healthy herbs and botanicals are top notch, high quality produce. And we never use any meat meal or other nasties, ever.

Tailored nutrition

We believe pets deserve to eat proper food, full of the right ingredients that will help them grow, develop, and stay healthy and happy. That’s why we work closely with vets and nutritionists to create nutritionally complete, exceptional recipes for each stage in your pet’s life. Our recipes are specially created to help your pet be the very best they can be, whatever their age.