SAINTLY

Brand positioning, strapline & digital

Saintly desserts are plant-based and made only with thoughtfully-sourced, whole ingredients.

Eating well shouldn’t have to mean compromises. It’s about great tasting food made with whole ingredients, and nutrition that your body loves. And so Saintly was born - fabulous, plant-based desserts that will nourish your body and soul. Freshly frozen, for convenience.

The brand name lent itself perfectly to a play on the ‘saintliness’ of enjoying a dessert full of pure plant power, with a taste cue to whet the appetite. Hence, Divinely delicious (which later changed to Divine desserts).