TOAST

Brand voice & product copy

I love the sustainability ethos behind Toast and the longevity of their goods. I approached the company myself, looking to write for the brand and develop the tone of voice, while remaining true to the essence of the original look and feel.

Meeting the founders and designers to talk through each of the collections and the inspiration behind them was fascinating. Rails full of beautiful clothes to describe. And all in the most pared-back way. As Toast widened the offering to homewares as well as daywear, I wrote copy for these new collections too.