LILY’S KITCHEN - WOOFBRUSH

Product naming, product copy, consumer comms, OOH/experiential

Lily’s Kitchen natural dental chews for dogs were developed with help from a pet dental expert to make sure they work brilliantly. The name I created – WOOFBRUSH – makes an easy association to looking after your teeth every day by using a toothbrush. It immediately communicates the purpose of the product.

Descriptive copy conveys clear benefits, with a touch of gentle humour. ‘Get the Hollywoof smile’ fits the vintage pharmacy vibe of Woofbrush packaging. I also developed copy for online, social, emails and POS.

A ‘Doggy Dentist’ in Notting Hill was a fun and friendly environment for dogs and pet parents to visit, timed to coincide with Pet Dental Health Month. The pop-up went viral on social media and received great reports from local press. London’s lifestyle blog said, “From the moment you spot the Doggy Dentist on Westbourne Grove, you know this is going to be a dentist experience like no other”.